Healthcare
Reimagined
We combine pharmacy expertise with innovative technology to make healthcare simpler, smarter and more accessible.
The Market In Numbers
The online pharmacy market is expanding rapidly, driven by changing consumer behaviour, digital adoption and growing access to healthcare online. As part of this evolving market, we are helping shape its growth while continuing to adapt to the needs of consumers and wider healthcare.
1.3B
Prescription items dispensed in England 2025/26
£11.6B
Value of prescription items dispensed in England in 2025/26
4–4.5%
Estimated share of community prescription items dispensed by DSPs
400
Distance Selling Pharmacy contractors operating in England
Our Mission
Our mission is to become the leading technology-driven pharmacy, delivering market-leading healthcare services directly to patients. Transforming the way people access and manage their healthcare. Combining trusted clinical expertise, building innovative technology and intelligent automation to make healthcare simpler, more convenient and truly centred around our patients.
One Of The UK’s Fastest-Growing Pharmacies
Our Story
The Beginning
In 2025, we began with a simple ambition: to set a new standard for pharmacy practice.
We brought together leading pharmaceutical expertise, advanced technology and a commitment to exceptional service, creating a more considered approach to modern healthcare.
From Vision To Reality
In just a short time, we have evolved from a new entrant into one of the UK’s fastest-growing online pharmacies.
Our rapid growth reflects the strength of our approach: combining pharmaceutical expertise, technology and exceptional service to create a better way to access healthcare.
Looking Ahead
Our journey is only beginning. We are continuing to invest in technology, talent and infrastructure to build a pharmacy that is smarter, more seamless and designed for the future.
As we grow, our ambition remains the same to set a new standard for modern pharmacy and redefine what exceptional healthcare can look like.
The Technology Behind The Experience
Our platform brings together the technology, data and infrastructure that power every part of our pharmacy.
Realtime Updates
Powered by real-time data, patients can stay up to date with the progress of their prescription at every step.
Our App
Through PharmacyToday’s seamless digital experience, patients can manage their prescriptions, track deliveries, access pharmacy services and stay connected with their care team, all from one place.
AI Calls
Annabelle is an intelligent, AI-powered digital assistant built to provide instant, personalised support and answers to patients.
Technology Built Around Pharmacy
Our in-house technology brings together automation, real-time data and intelligent workflows to power every stage of the pharmacy journey. Built specifically for our operation, it gives our team greater visibility, greater control and the ability to deliver a faster, more seamless service at scale.
Intelligent Automation
Automating processes to improve speed, accuracy and efficiency.
Built to Scale
Technology designed to grow with our patients and pharmacy.
Real-Time Visibility
Connecting every stage for complete, real-time operational visibility.
Connected by Design
Bringing systems and workflows together into one seamless ecosystem.
Our Commitments
Care first
Clinical excellence
Patient safety and clinical quality come first. We maintain the highest standards across our pharmacy operations and continually look for ways to strengthen the care and service we provide.
Innovation with responsibility
Responsible Innovation
Technology gives us enormous opportunity, but we believe it must be developed and used responsibly. We build with security, privacy, reliability and the needs of our customers at the centre.
Built to last
Sustainable Growth
We are building for the long term. As we scale, we are committed to operating responsibly, reducing unnecessary impact and making thoughtful decisions that support the future of our business.
Healthcare, By TodayBrands
At Today Brands, we combine healthcare expertise with technology to build brands that make everyday healthcare simpler, smarter and more convenient.
Using technology to simplify NHS prescriptions, connecting patients with a convenient digital service that delivers prescriptions to their door.
Building digital experiences that make navigating cannabis healthcare clearer, bringing together information, products and services in one place.
Using smart digital experiences to make pet care simpler, helping owners find the products, services and support their pets need.
Bringing eye care into the digital age, combining technology and convenience to make looking after your vision easier.
Modernising the dental experience through digital solutions that make finding and managing dental care simpler and convenient.
Using digital tools and personalised experiences to make weight management simpler, helping people take steps towards better health.
Our Commitments
Care first
Clinical Excellence
Patient safety and clinical quality come first. We maintain the highest standards across our pharmacy operations and continually look for ways to strengthen the care and service we provide.
Innovation with responsibility
Responsible Innovation
Technology gives us enormous opportunity, but we believe it must be developed and used responsibly. We build with security, privacy, reliability and the needs of our customers at the centre.
Built to last
Sustainable Growth
We are building for the long term. As our dispensing facility scales to millions of items a month, we remain committed to operating responsibly, reducing impact and making thoughtful decisions with patients at heart.
Our Partners & Advisors
Director
Karl McCaffery
Karl is a business director with a strong background building businesses and leadership across consumer-focused and regulated sectors, spanning business development, finance and strategic growth.
Superintendant Pharmacist
Suhale Malik MRPharmS
Suhale, our Superintendent Pharmacist, brings 20+ years’ experience in healthcare, with expertise in pharmacy, clinical practice and training across a range of health disciplines, supporting high standards of care and professional development.
Financial Director
Joe Murphy ACA
Joe is a Chartered Accountant with 10+ years’ experience in public and corporate accounting, specialising in cloud accounting infrastructure, compliance, tax, payroll and financial controls.
Brand & Marketing Lead
Laura Csapo
Laura is experienced in corporate branding, design and marketing, having developed strong brand identities and delivered strategic marketing across a diverse range of sectors.
AI & Technical Lead
Ciaran Bird
Ciaran has experience in AI and technology, exploring emerging technologies, identifying practical opportunities and developing innovative solutions to support business objectives.
Patient Care Lead
Alex Palasek
Alex has experience in customer care and client relationships, with a strong focus on delivering excellent service, building lasting relationships and ensuring every patient receives a positive and consistent experience.
Our Leadership
Our Leadership Team
Our team brings together a wealth of experience, expertise and fresh perspectives. We value every individual and the contribution they make, regardless of their role or position, creating a culture built on respect and collaboration.
PharmacyToday A TodayGroup Brand
PharmacyToday is part of the TodayGroup, a growing healthtech group dedicated to using technology to improve everyday wellbeing and healthcare.
We build digital-first healthcare services that make essential care simpler, more convenient and easier to access helping people get the support they need, when they need it.
Get In Touch
Whether you are looking to work with us, explore a partnership or simply find out more about what we are building, we would be pleased to hear from you. Let's start a conversation